The True Bites Way is the set of values our business was built on.
These are the ideas that guide how we work, how we treat customers, how we source and prepare our products, and how we keep improving as a family business.
We believe in family
With almost 90 years and three generations of butchery experience behind us, we are proud to be a family business.
Our history has shaped the way we work. We believe in community, teamwork, independence and doing things properly. In an industry that can sometimes feel faceless, we want to be authentic. We want to know our customers, and we want our customers to know us.
We believe in quality meat
True Bites was founded with a simple mission: to make mealtimes better through great meat and proper customer service.
We want to remind people just how good meat can be. That is why we care about craft, quality and flavour, and why we continue to make many of our own butcher-prepared products by hand.
Our meat is responsibly sourced from British farms and trusted suppliers who share our commitment to quality, taste and animal welfare.
Every order is prepared by experienced True Bites butchers, carefully packed and delivered chilled to your door.
We believe in customer service
Modern life is busy, and it is not always easy to find the time or inspiration to cook proper meals at home.
We want to make it easier for families to enjoy fresh, quality meat, helpful information and reliable service. Whether you are ordering a weekly meat box, choosing something special for the weekend or looking for advice, we want True Bites to be simple, helpful and dependable.
We believe in having nothing to hide
True Bites was founded in 2013 after yet another supermarket meat scandal.
We were frustrated with faceless food businesses and unclear product information. We wanted to offer customers great-quality produce with honesty, transparency and no nonsense.
That is why we provide clear ingredient and origin information on our product pages. We believe customers deserve to know what they are buying, where it comes from and who is preparing it.
We believe in growth
Running an independent business is never straightforward. Mistakes happen, challenges come along, and there is always something to learn.
That is why we believe in constant improvement. We want to keep getting better, one step at a time, whether that means improving our products, service, packaging, website, team or the way we work.
We believe in being a great employer
The future of True Bites depends on the people behind it.
We are proud of our team and grateful for the care, skill and hard work they put into the business every day. Looking after our people matters, because we would not be True Bites without them.
We believe in ourselves
We believe in doing things our way, staying true to our values and building a business we can all be proud of.
Business can be a force for good when it is built on honesty, hard work, enthusiasm and care.
Long live bacon.